Understand your customers at a deep level, and know what their problems are. Plus, how you can solve those problems, and build the foundations of your next product & business.
Give your dream avatar a name: James
Their age: 28
Their location in the world: USA
What their daily schedule looks like: He designs courses online for marketplaces, because he hasn’t been able to get enough traction for his own course that he published online.
Their biggest pain right now: to don’t have enough people to share his knowledge, and wisdom. I mean, he has spent months trying to design a full course that has all the tools to set his customers in the success path. But, it is frustrating for him to know that he has the treasury map, but no one wants to read it.
What they say they want (the topic they are obsessed about like making money or building muscle): to sell his online course; get more students for my class; grow his student community
What they actually want (primal desires that they probably wouldn’t talk about publicly like wanting status, sex, respect, resources, love): well, they certainly want status and respect from a successful guide, who is able to guide hundreds or thousands of people. But, they also want to contribute to other people lives, and genuinely believe that these courses would help a lot more people, if they could convince more of them to buy their stuff. Besides, they want to improve their quality of life as they get more money (buy nicer things, let the job that they currently have to focus on this educational project, or retire their family).
What would their daily schedule look like once they achieve the big thing they desire? They would be working with their dream customers. And, his focus will be to make them as successful as possible. This course thing might be his new career.
Below, write down between four and six steps that your customer needs to take to achieve their dream outcome:
How would I guide content creators to a profitable business?