Product Design

Start by classifying the possible solutions that you’ve in categories:

The right mindset

1. Increase your authority
2. Stop the fear of selling (realize you do it for helping your customers)
3. Don’t get anymore anxious, or shame about selling your course
4. Compete seamless with free information
5. The way to sell without being a seller
6. Get customer commitment

Understand your customer

1. Market your course to the right people, so you forget about refunds, and low-quality clients
2. Get a straight way to understand your customers
3. Dealing with people, who want everything for free
4. Dealing with discount-seekers
5. Attracting the premium people
6. Being excited about the people who you are going to help

Design a killer offer

1. The formula for knowing what to give away for free vs. paying products
2. Charge more than your competitors, and get more sales than them
3. How to go from courses marketplace Udemy where you make pennies to a full-time career
4. The way to charge premium prices that allow you to make a living
5. The right way to offer information (it isn’t about free trials) {lead magnet}
6. How to stand out from a crowded market
7. My favorite funnel for online coaches
8. Sell your course as the premium offer
9. Structure your products in a logical way (funnels)
10. Increase retention and the price of your membership courses (live calls, community, accountability, etc.)
11. How to avoid content theft (your stories and experiences)
12. Increase the trust of your courses (guarantees)
13. Handling refunds and guarantees
14. How to convert people who add your product to the cart, but never finish the sale

Design your sales message

1. The formula for attention-grabbing headlines
2. The structure for your sales video
3. Clearly manage expectations about your course, and avoid jerks
4. A formula to tell your story, and show your expertise, and get more credibility
5. Communicate clearly the benefits from your course
6. Adding urgency, so you can convert your customers now
7. The trick to show what’s inside the course without being so open that people access that information online for free
8. Get more money, and convert more students
9. The right way to offer payment plan options (not guarantee)
10. When & how to use discounts
11. The best way to answer quickly the questions that possible buyers might have

Design your website

1. My favorite platform for hosting your course (I think that it’s the most powerful)
2. A video about designing a crushing website
3. The right way to do A-B testing with your sales page
4. The two most important stats to analyze the performance of your site
5. Sell, no matter the economy or the season
6. Templates of covers for your website
7. Handling payment processing (even different currencies)
8. Learn to design your website and sales message by yourself

Scale your business

1. How to make that your customers love to tell their friends about your course
2. How to reduce by 80% the time and effort you need to spend selling
3. Expand your coaching business by partnering with more coaches and get more customers for your business
4. Forget about a marketing budget (commision-based charging)
5. How to go from selling courses to having a business
6. The formula for designing an effective email campaign
7. A template for asking for testimonials

Next, build your Success Framework by arranging your categories in a logical way:

1. Sales mindset
2. Understand your customer
3. Enhance your offer
4. Your sales message
5. Your website
6. Scale your business

Summarize your success framework in a single sentence:

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The six-step framework to convert your social media followers into paying students for your course

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Value Ladder

Lead

First chapter from course

Unboxing (first purchase)